Meeting/Event Information

Webinar: Developing Your Unique and Competitive Image

August 30, 2018
2:00 PM to 3:30 PM
 Add to Calendar

The Whiting-Turner Contracting Company
4300 W Cypress St., Suite 1045
Tampa, FL 33607

Presenter: Christine Nelson  
Thursday, August 30, 2–3:30 p.m. EDT/1 p.m. CDT/Noon MT/11 a.m. PDT 

Session Description

This session is not about branding – a marketing term that makes most technical experts cringe. Instead, you will learn how to develop a competitive image as unique as the people who work there. (OK, so it’s a little about branding.)

Based on 12 years of research – and hundreds of client interviews – we will reveal four competitive truths about why clients choose and stay with a professional service firm. These truths will help you identify what you do better than any other A/E/C firm. If your firm has more than one office location, encourage leaders and emerging leaders to attend and get on the same page about the real value you deliver.

Discussion and techniques will point to your firm’s value proposition, and even make you feel energized about your career.

Session Learning Objectives:

During this webinar, participants will understand:

  • How to identify target clients (and a questionnaire as a takeaway)
  • The building blocks for a memorable elevator speech
  • Why your clients stay…and why they might leave

     Cosential - Built to Win

SMPS webinars are sponsored by Cosential


$0.00 Member Ticket

$35.00 Guest Ticket