Meeting/Event Information

Reinvent Your Marketing and Business Development with LinkedIn

June 30, 2020
12:00 PM - 1:00 PM
 Add to Calendar

Virtual Zoom Meeting


Please note: A zoom meeting link will be sent out to all registered attendees prior to the event.

Ida Cheinman introduced this topic at SMPS Pivot & Focus - and will now dive deeper into mastering LinkedIn!

This session will help you master LinkedIn – for good times or bad. This session will cover:

  • The must-haves of an optimum LinkedIn profile
  • Tips for improving your firm’s company page
  • LinkedIn etiquette
  • How to strategically identify and make connections, nurture leads, and build relationships
  • LinkedIn content strategies for prospecting and ongoing engagement

Learning Objectives

  1. Attendees will learn how to create an optimum LinkedIn profile that cuts through the noise, reinforces their brand, and builds credibility and trust
  2. Attendees will identify top strategies for repositioning their firm online with a stronger company page
  3. Attendees will see “behind the scenes” of LinkedIn’s most powerful features for strategically identifying, making, and nurturing connections
  4. Attendees will learn fundamental principles for developing a winning LinkedIn content strategy and posting, publishing, and sharing content for ongoing engagement


Ida Cheinman is principal and creative director of the brand strategy, design, and digital firm Substance151 and past president of SMPS Maryland.

Ida uses her 20+ years of experience as a brand strategist, designer, marketer, and educator to help business leaders and marketing professionals make sense of trends, tools, and best practices in order to position their firms to win in the 21st century’s fast-changing and extremely competitive marketplace.

Ida is a sought-after speaker who is knowledgeable, energetic, and excels at making complex information accessible and immediately applicable. She has presented for professional services organizations and conferences nationwide and is a frequent contributor to industry webinars, blogs, podcasts, and publications.

You can connect with her on LinkedIn and Twitter @idacheinman.


$0.00 Free - Member Ticket

$0.00 Free - Non-Member Ticket