Meeting/Event Information

Webinar: Get Your Firm Ready For Generation Z

June 23, 2020
2:00 PM - 3:30 PM
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Zoom Meeting


Ida Cheinman, Principal and Creative Director,  Substance151

Session Description

Generation Z, which outnumbers Millennials, is entering the workforce. And it won’t be long before they become influencers in business decisions.

The differences between Millennials and those coming behind them are significant. And even though it will be a few years before Gen Zers, who were born between 1997 and 2012, are making decisions on multi-million dollar construction projects, A/E/C firms are already challenged with attracting and retaining them as employees.

A/E/C firms must make it a priority to get to know Gen Z and start developing and testing marketing strategies that will earn their attention and capture their business.

As your firm braces itself for the Z invasion, this webinar will help you prepare. It will cover aspects related to understanding, attracting, engaging, and retaining the next generation of employees and clients so your firm can continue to grow.

Session Learning Objectives

During our June webinar, participants will:

  • Uncover the primary characteristics of Gen Z and what differentiates them from the previous generations
  • Learn what drives Gen Z and what strategies and approaches will become central to their firm’s ability to reach, connect with, and retain this new generation of A/E/C employees and future clients
  • Discover how to optimize their firm’s brand and digital and social communication channels to meet Gen Z’s expectations and preferences
  • Become familiar with what’s next in marketing trends, technologies ,and tools in the context of what’s important to future A/E/C customers


Remote Viewing Information

The SMPS Tampa Bay chapter is offering remote viewing of the monthly webinars. In order to facilitate this to our members:

  • Registration for this Webinar will close 06/22/2020 at 11:55 p.m.
  • A link and instructions to access the event remotely will be shared via e-mail with all registrants the morning of the event.


Pricing Information

Pricing Information

Members: $15*

Non-Members: $35*

Other SMPS Chapter Members: $15*

*Refunds will only be granted if cancellation is made within 48 hours of the start time and will be provided in the form of a credit to another program. No refunds will be made for no-shows. Email [email protected] for substitution or refund requests.


$15.00 Member Ticket

$35.00 Guest Ticket

$15.00 Other SMPS Chapter Member Ticket