Meeting/Event Information

Webinar: Secrets of Success: Managing a Decentralized Marketing Team

March 24, 2020
2:00 PM - 3:30 PM
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Remote Only


Remote Viewing Information

The SMPS Tampa Bay Chapter is offering remote viewing of the monthly webinars. This is especially beneficial now to our members to help facilitate continuing education as our programming schedule is affected by COVID-19. To take advantage of this learning opportunity:

  • Register for this webinar by 1:00 p.m. on 03/24/2020
  • A calendar appointment with course materials, link and instructions to access the event remotely will be sent to you via e-mail


Jen McGovern, CPSM, Mid-Atlantic Regional Marketing Manager, VHB 
Tuesday, March 24, 2020, 2–3:30 p.m. EST/1 p.m. CST/Noon MST/11 a.m. PST

Session Description

Absence might make the heart grow fonder—but does working remote make more efficient marketing teams? As firms in the A/E/C industries continue to grow, they’re typically faced with how to organize their marketing staff while considering overhead costs, workflows with technical staff, investments in workspace, marketing staff morale, and opportunities for marketing career growth. 

Whether your marketing team all sits together in the most fun section of the office, uses a hybrid approach to meet the needs of your firm, or is made up of separate marketers linked only by a shared firm name, you’ll gain insights learned from our presenter Jen McGovern, CPSM, who has years of experience managing a decentralized marketing team. 

During the past four years, Jen has transformed her regional marketing team from a fully decentralized model with one marketer in each office to a collaborative, hybrid model where marketers sit in a variety of offices but work seamlessly together on projects across the region. She’ll discuss how to determine which model is best for your firm, how to garner buy-in from leadership on moving to the model, and best practices for leading any team that spends very little time physically together.

Session Learning Objectives

During our March webinar, participants will:

  • Understand the benefits and drawbacks of the centralized, hybrid, and decentralized marketing team models
  • Consider how to determine the marketing team model that works best for their firm
  • Learn how to present the case for a new or changed model
  • Learn best practices for managing a decentralized or hybrid marketing team


pricing Information

Members: $15 *

Non-Members: $35 *

* Refunds will only be granted if cancellation is made within 48 hours of the start time and will be provided in the form of a credit to another program. No refunds will be made for no-shows. Email [email protected] for substitutions or refund requests.


$15.00 Member Ticket

$35.00 Guest Ticket

$15.00 Other SMPS Chapter Member Ticket