Meeting/Event Information

Webinar: Defining Your Firm's Value Path

April 07, 2020
2:00 PM - 3:30 PM
 Add to Calendar

Remote Only


Presenter: Elke Giba, Strategic Advisor and Marketing Consultant, Giba Group
Tuesday, April 7, 2020, 2–3:30 p.m. EST/1 p.m. CST/Noon MST/11 a.m. PST

Session Description

No doubt about it — your firm delivers a specified value to your clients. But what do clients actually gain after working with your firm? How do you put that value into words and then share it with potential new clients as part of a value statement or unique selling position?

There are four distinct categories of value development: functional, operational, transformational, and inspirational. Most professional service firms already deliver functional value, but what does it take to deliver operational value, or even a value that can transform a client’s project? In this webinar, we’ll review each of these categories and discover how delivering value can move your firm into increased revenue.

Session Learning Objectives

During this webinar, participants will learn:

  • The four categories of value that professional service firms can deliver to clients
  • The value category your firm delivers most frequently
  • Any new value or unique selling position that could be delivered
  • How to focus on transformational values to uniquely position a firm for financial success


Remote Viewing Information

The SMPS Tampa Bay chapter is offering remote viewing of the monthly webinars. In order to facilitate this to our members:

  • Registration for this Webinar will close 04/06/2020 at 11:55 p.m.
  • A link and instructions to access the event remotely will be shared via e-mail with all registrants the morning of the event.


Pricing Information

Members: $15 *

Non-Members: $35 *

*Refunds will only be granted if cancellation is made within 48 hours of the start time and will be provided in the form of a credit to another program. No refunds will be made for no-shows. Email [email protected] for substitution or refund requests.


$15.00 Member ticket

$35.00 Guest Ticket

$15.00 Other SMPS Chapter Member Ticket