Meeting/Event Information

Webinar: Knowledge Is Revenue: How to Conduct Killer Marketing Research

June 18, 2019
2:00 PM - 3:30 PM
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The Whiting-Turner Contracting Company
4300 W Cypress St., Suite 1045
Tampa, FL 33607
http://www.whiting-turner.com
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Presenter: Ida Cheinman, Principal and Creative Director, Substance151
Tuesday, June 18, 2019, 2–3:30 p.m. EDT/1 p.m. CDT/Noon MDT/11 a.m. PDT

Session Description

Traditional methods of collecting competitive research are no longer effective in delivering the depth of knowledge that today’s effective branding, marketing and business development demand.

 So, the big question isn’t why you should do it, but how?

 How should A/E/C firms conduct research so that they end up with useful information that strengthens their brands, helps engage the right customer, and improves their marketing campaigns and their firms’ bottom line?

Doing it right often requires a great deal of time and resources. Fortunately, with the right research strategy, process and tools in place, you can gain deeper insight without allocating half of your annual marketing budget.

Our June webinar will cover the two most common research types: competitive research and customer research. We’ll discuss new methods, practices, tools, and technologies for conducting meaningful research and collecting information you can actually use. Our seasoned practitioner and presenter will show us how to turn collected data into meaningful insight to build your business.

Session Learning Objectives:

During this webinar, participants will:

  • Identify methods for collecting meaningful customer data and insight, using techniques and tools that are well within the reach of any size firm and marketing budget
  • Learn to identify competitors using online tools and techniques and observe what your prospects and clients are seeing
  • Discover a wide range of digital tools and apps to collect behind-the-scenes intel not accessible via traditional methods 
  • Understand what data to collect and how to analyze and apply that data to the decision-making process for actionable and accurate marketing results

     Cosential - CRM and Proposal Generation for AEC

SMPS webinars are sponsored by Cosential

Tickets

$0.00 Member Ticket

$35.00 Guest Ticket