Meeting/Event Information

Webinar: Blogging for Thought Leadership: A Blueprint for A/E/C Firms

October 24, 2018
2:00 PM to 3:30 PM
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The Whiting-Turner Contracting Company
4300 W Cypress St., Suite 1045
Tampa, FL 33607
http://www.whiting-turner.com
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** You must attend the webinar at Whiting-Turner to receive the free member ticket. **

Presenter: Tim Asimos, CPSM
Wednesday, October 24, 2–3:30 p.m. EDT/1 p.m. CT/Noon MT/11 a.m. PDT

Session Description

Blogging is the cornerstone of content marketing and should play a central role in your A/E/C firm’s online marketing and thought leadership efforts. The right kind of blog can drive website traffic, establish trust and credibility, support business development efforts and showcase your firm’s subject-matter expertise. But while many firms may have a blog, challenges persist. Whether the issues are a lack of consistency and frequency, populating with the wrong kind of content, missing features and functionality, or not having a blog at all, some firms need to change their approach.

Our webinar presenter, Tim Asimos, CPSM, vice president and director of digital innovation at circle S studio, will help you understand how to turn your firm’s blog into an influential platform and a destination for prospects and clients. You'll gain practical and actionable information and learn how to implement the right strategies and best practices for building a powerful and effective blogging program—one that will support your business development efforts and nurture client relationships.

Session Learning Objectives:

During this webinar, participants will understand:

  • Common reasons many blogs fall short and pitfalls to avoid
  • Ways to develop the right kind of content and craft an ideal blog post
  • Best practices for ensuring your posts get found and shared
  • Ways to engage technical staff to become content creators

     Cosential - Built to Win

SMPS webinars are sponsored by Cosential

Tickets

$0.00 Member Ticket

$35.00 Guest Ticket