Meeting/Event Information

Webinar: Developing a Strategic Marketing Plan: A One-Page Magic Bullet

September 25, 2018
2:00 PM to 3:30 PM
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The Whiting-Turner Contracting Company
4300 W Cypress St., Suite 1045
Tampa, FL 33607

Presenters: Mindy Hinsley, CPSM, and Carrie Ann Williams, CPSM
Tuesday September 25, 2–3:30 p.m. EDT/1 p.m. CT/Noon MT/11 a.m. PDT

Session Description

A/E/C marketers are bursting with creative ideas–from social media strategies to content marketing campaigns to website redesigns. How do you turn these ideas into strategies that will increase your firm’s success? A strategic marketing plan can help set the ground work for a successful year by establishing goals that align with your company’s overall strategic plan. It can provide measurable results to prove the value marketing brings to the firm’s bottom line.

Whether you’re just getting involved in the marketing planning process or you need some helpful tips to refresh your current strategy, this webinar is for you. Join us for an in-depth look into the strategic marketing planning process and how you can set your company up for success!

Our presenters will discuss how to align your marketing plan with your firms overall strategic plan and provide tips and tricks to accomplish your plan. Don’t have an overall strategic plan? Don’t worry, you’ll learn how marketing professionals can move forward with developing a strategic marketing plan even in the absence of an overall strategic plan. No matter what, our presenters will teach you how to kick start your marketing for 2018!

Session Learning Objectives:

During this webinar, participants will understand:

  • The key components of a strategic marketing plan, how it can impact and drive a firm’s long-term business goals and why marketing’s role is critical in the value it brings to the firm’s bottom line
  • New ways to think about and approach strategic marketing planning efforts in their firms, which they can utilize to spark planning efforts in their own firms 
  • How to develop goals, objectives, strategies, and tactics to populate a one-page template provided by the instructors in advance of the session (using a real A/E/C case study)

     Cosential - Built to Win

SMPS webinars are sponsored by Cosential


$0.00 Member Ticket (free)

$35.00 Guest Ticket