SMPS Tampa Bay Member Spotlight: Ann Schiola

This month we feature 13 year SMPS member, Ann Schiola, of McKim & Creed. Read on to learn more about what makes Ann tick!


  • Can you tell us a bit about your role?

My role is business development director as part of the geomatics team at McKim & Creed. My contribution includes, teaming conversations, client meetings, networking at industry conferences and events, industry association participation/committee/board work, market research and strategic planning.

  • What is a typical day like for you?

See answer to question 1, it is usually one or two of those activities at a time.

  • What are the rewards of the job? 

I work with outstanding people.

  • How long have you been a member of SMPS Tampa Bay?

Since 2006

  • Why is SMPS membership important to you?

Marketing professional services has evolved over the years. SMPS provides value by offering opportunities for continuing education and networking. I have also made some really great friends.

  • Can you provide a short example of how SMPS has helped your career? And how has it has helped you as a firm owner? 

Having a CPSM added credibility to my position as marketing director. I was also fortunate to have won a few marketing communications awards which elevated the role of marketing at my firm.

  • What’s the best career advice you’ve received?

Be a continuous learner. Become actively involved with industry associations to build your professional network, develop leadership skills and expand your skill set. Have a work-life balance. Most of all, enjoy what you do or make a change and do something else.

  • What’s the best career advice you’ve given?

Become a CPSM, get a mentor plus my answer to question 7.

  • Is there any advice you’d give to marketers on how they can get a seat at the table and become leaders at A/E/C or technically-focused firms? 

Become a CPSM

Invite firm leaders to SMPS networking events like the transportation or healthcare programs.

Understand the key performance metrics your firm tracks, read industry publications and look for trends. Start having conversations with firm leaders about these topics.

Make sure marketing campaigns show a return on investment (ROI) - gaining new clients, winning a project or attracting new talent to the firm.

  • What has contributed to your success?

Working with others, remaining adaptable to change and having a sense of humor.

  • Industry reading recommendations? Books, magazines, blogs, newsletters.
  • Marketer
  • ENR
  • Harvard Business Review



  • Creating Rainmakers: The Manager's Guide to Training Professionals to Attract New Clients by Ford Harding
  • How to Win Friends & Influence People by Dale Carnegie
  • Cool Change: Turning Your Emotions into Leadership Strengths by Pat Baxter, PhD
  • Early Warning: Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful Strategies by Benjamin Gilad
  • The Perfect Mix by Helen Rothberg, PhD
  • Competitive Advantage: Creating and Sustaining Superior Performance by Michael Porter


  • What are your hobbies outside of the office/jobsite (fishing, sports, art, traveling, carpentry, etc.)?

Play guitar, compose music, competitive sports, gardening, kayaking.


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