What's on the Horizon for SMPS Tampa Bay?

A group of SMPS Tampa Bay thought leaders met on January 17, 2020 to map out a plan/strategy for where we want to go as a chapter in the next five  years. As President-Elect, I am super excited about the future of our chapter! After all, we live in one of the fastest growing areas in the United States and our membership is growing. The focus of our discussion? How to continue to create the most value for our members.

Through the results of the membership-wide survey, it was determined the members wanted the chapter's core values to be:

SMPS Tampa Bay Community:

  • Collaborative
  • Educational
  • Leadership
  • Credibility
  • Diversity


The participants also went through a SWOT analysis exercise and determined the chapter has some key strengthes, weaknesses, opportunities and threats as you will see below. Do you agree?


  • People
  • Long-Standing Members
  • Leadership
  • Programming


  • Lack of visibility/communication
  • Stagnant
  • Lack of Volunteers
  • No Mentorship Program / How to Move Up
  • No Senior Level Programming


  • Partner with other organizations
  • Educate firm leaders
  • Tap into new members/creatives/senior level members
  • Finance 101 (budgeting/cost control)
  • Create career map program
  • Use free resources


  • Firm leaders not supporting/understanding the benefits of SMPS involvement/membership
  • Cost of membership
  • Time/office responsibilities
  • No growth/lack of interest


After all of this, the key objectives for the chapter became clear.

Key Objectives:

  • SMPS Tampa Bay is the industry recognized marketing leadership organization
  • Become the go-to organization for A/E/C marketing/BD education and professional development
  • Have strong, diverse and sustained membership engagement and growth


There are many opportunities to get involved in SMPS. Serving on a committee is the best way to engage and stay connected and is paramount to continued success and career growth. Make 2020 a year that you vow to expand your connections within SMPS Tampa Bay. I promise you won’t regret it. When I joined SMPS 19 years ago I was new to the industry, new to my job and I didn’t know anyone within the SMPS organization. I joined the programming committee. From there, I developed more and more relationships. My fellow SMPS members have provided great advice/best practices, helped me win a lot of work over the years and are trusted friends. SMPS is a network that I have found to be invaluable in my career.

Ballots for for the incoming board key positions will be sent out in March. Please consider joining our team of leaders in 2020.


To learn more, reach out to Kristin Downer, CPSM



Return to list