Meeting/Event Information

Changing the Referral Game

August 29, 2017
2:00 PM to 4:00 PM
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The Whiting-Turner Contracting Company
4300 W Cypress St., Suite 1045
Tampa, FL 33607

You’ve done the hard part! You found a potential client, you earned their trust and their business, and you have or are delivering a spectacular project. You’ve asked for feedback, and the client has said emphatically: “Yes, I am very likely to recommend you to a friend or colleague!”

That’s great! Feel good – these relationships are hard to nurture and develop. Congratulations.

But, just because a client said he is likely to recommend you, does he know to whom or how to do so (especially if you provide a rather niche service)?

Your job is to make it easy for your promoter client to activate on his sentiment. Done right, not only will you get the referral you so eagerly want, but you’ll help your client feel great about the interaction, and even further deepen the relationship.

Learning Objectives

  • Learn how to identify “promoter” clients
  • Discover a repeatable process to negotiate access to referrals
  • Identify the three key phases of securing a referral
  • Engage your client in the success of the referral



SMPS webinars are sponsored by Cosential


$25.00 SMPS Member Ticket

$35.00 Guest Ticket