Presenter: Julie Shaffer, CPSM & Lindsey Kubes, CPSM  
Tuesday, May 22, 2–3:30 p.m. EST/1 p.m. CST/Noon MT/11 a.m. PST 

Session Description

Does a non-standard company logo drive you bananas? How about company emails with a notebook paper background? Better yet, who loves when a variety of formats and editing rules are used? Every professional services firm has a unique style, yet very few have approved style guides.

Marketing and corporate professionals can be leaders in driving the creation of a company-wide style guide at their firms. It’s a great reference tool for all employees – from new hires, seasoned professionals, C-suite leaders, and technical and marketing staff.

Our May webinar will explore the various components of a style guide. Part I: Brand Manual focuses on graphic elements such as logos, colors, fonts, and formatting. Part II: Writing Guidelines are specific to each company’s communication style and will include an abbreviated reference list tailored for company use of acronyms, software, and industry terms (typically following AP Stylebook).

Session Learning Objectives

During this webinar, participants will:

• Understand how to get started and develop a style guide at their firms. This includes key benefits applicable at all levels: marketing and technical groups, as well as leadership.
• Discover the top reasons and selling points for a style guide at their firms.
• Understand components and layout of a style guide as a final deliverable.
• Through handout templates, develop a draft framework for their firm and priority levels for development and implementation.

SMPS webinars are sponsored by Cosential