Meeting/Event Information

Editing 101

March 21, 2017
2:00 PM to 3:30 PM
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RS&H
1715 North Westshore Blvd, Suite 500
Tampa, FL 33607
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With deadlines all around us, marketers are often put in the not-so-envious position of choosing between doing things fast and doing things well. This webinar will discuss the importance of editorial quality in proposals (and other marketing collateral!). We'll discuss some writing and editing basics, such as frequently confused words and avoiding the passive voice. We'll talk about how to create a style guide and how to work with partners/technical staff to incorporate the style guide throughout the document. Finally, we'll talk about how to get buy-in to set up a standard quality control process.
Importance/Need for the Topic: A/E/C marketers are frequently publishers, whether they realize it or not. Clear, correct prose helps facilitate proposal review—reviewers focus on your firm's experience and approach instead of typos.

Tickets

$25.00 Member Ticket

$35.00 Non-member Ticket