Meeting/Event Information

SMART Market Research for Competitive Visibility

April 18, 2017
2:00 PM to 3:30 PM
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1715 North Westshore Blvd, Suite 500
Tampa, FL 33607

Marketers are asked to promote a variety of services to a variety of clients, and they use many vehicles to do it. Choosing just the right vehicle at just the right time with just the right message takes skill. And it takes intelligence.

This session will outline the key components of any effective market research project, and how to take market research and use it for sales, service AND publicity. We will emphasize SMART research: Strategy, Methodology, Action, Review and Tell the World.

Your strategy must outline your business and growth goals, but short and long term. Are you exploring a new niche or trying to expand an existing one? Are you contemplating a merger or acquisition? Are you looking at a new location for an office? Your business goal determines the market research strategy, which leads to methodology, action, review and telling the world.

We will workshop best practices and roadblocks to effective market research as it applies to audience goals.


$25.00 Member Ticket

$35.00 Non-member Ticket