Meeting/Event Information

Convincing Your Boss to Invest in Content

February 21, 2017
2:00 PM to 3:30 PM
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1715 North Westshore Blvd, Suite 500
Tampa, FL 33607

As a marketer, you may be ready to get cranking on online content production — but without buy-in from your firm's leadership, it can be hard to get the budget, support, and team members you need to start publishing. While some A/E/C leaders embrace strategic content, others are quick to shut the idea down, insisting that there's “no budget," “no time," or “no point in giving away the secret sauce." This session will prep you for that potentially difficult conversation, detailing everything you need to successfully pitch a content strategy initiative for your firm.

Learning Objectives

During this webinar, participants will:

  1. Gain the tools to explain, with data, how their firm will benefit from a content program.
  2. Learn, and see examples, of how to propose a content plan through storytelling (rather than information overload).
  3. Develop their own outline for an effective (but not overwhelming) one-sheet content plan to share with leadership.
  4. Identify the content metrics that matter most to leadership.


$25.00 Member Ticket

$35.00 Non-member Ticket