Blog Archives

SMPS Tampa Bay – Our Vision for 2017-18

This year’s vision for SMPS Tampa Bay is about transformation.Through YOUR marketing leadership, we can implement transformational changes in the A/E/C industry, and in the local areas we serve.

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RS&H’s Shirley Dimon Named SMPS Tampa Bay Chapter President

A self-described “doer,” when Shirley Dimon, CPSM saw there was a need for a President-Elect for the Society for Marketing Professional Services (SMPS) Tampa Bay Chapter, she seized the opportunity.

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Lights, Camera, Action: Vision Becomes Reality

Navigate Success: Learn, Connect, Grow. It was simple, catchy and defined the goals of SMPS Tampa Bay – the perfect campaign message to help further our mission.

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A Picture is Worth a Thousand Words

In our last post, we shared how we began to put the pieces of our research together – getting closer and closer to our campaign theme, and one that delivered and strengthened our three core messages: learn, connect and grow.

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Research is Complete - Now What?

We had gathered our primary and secondary research, it was comprised of both qualitative and quantitative results, and there was a lot of it.

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“Elementary, My Dear Watson!”

After that infamous Friday afternoon, so eloquently reminisced in our first blog post of this series by Jennifer Nix McGerald, Marketing Coordinator at Cardno, it was time to get started.

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Once Upon a Time on a Friday Afternoon in July…

The incoming 2015-2016 SMPS Tampa Bay Chapter President, Chaz Brueggemann, invited board members, past and present, to her office for a brainstorming session to strategize and plan for the upcoming year.

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Competitive Intelligence: An Emerging Practice at Professional Services Firms

Ann Schiola, Marketing Director at FINLEY Engineering Group, wrote an informative article about competitive intelligence for the October 2016 issue of Marketer Magazine, a national publication by Society for Marketing Professional Services.

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Experts Share What’s Next in Transportation at the 2016 Tampa Bay Transportation Supersession

Autonomous vehicles, multimodal systems and innovative financing were among the themes of this year’s Transportation Supersession, Tampa Bay’s largest transportation forum hosted by the Institute of Transportation Engineers.

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Certified Professional Services Marketer: What Does it Mean to Me…What Could it Mean to You?

You don’t have to be an overachiever to sit for the CPSM exam, you just have to be committed to yourself.

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