Competitive Intelligence: An Emerging Practice at Professional Services Firms

We are proud to announce that one of SMPS Tampa Bay's own members, Ann Schiola of FINLEY Engineering Group and member of the SMPS Tampa Bay advisory board, has written an article about competitive intelligence for SMPS's monthly print publication, Marketer. The article contains many useful insights and a study conducted by Schiola herself with charts to illustrate her findings.

"Many A/E/C firms conduct market research but that is usually backward-looking; there are little or no causal links, such as current marketing conditions, competition's past performance, or client feedback. Competitive intelligence is about the future and can help a firm proactively forecast events."

To continue reading the full article, click HERE.

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